Fractional CMO · GTM Strategy · Revenue Growth
EK
Consulting.
The marketing executive your company needs, without the full-time overhead. From Meta to Wine to Private Aviation, I've scaled what matters.
Where strategy
meets
execution.
Erin Kanaley's career sits at the intersection of marketing innovation, technology, and high-touch luxury service. With a foundation built inside the world's most influential platforms, her work has consistently shaped how brands communicate, convert, and scale.
She began at Facebook (now Meta), leading breakthrough marketing across mainstream media, sports, and cultural moments — from the 2010 Olympics to the Emmy-nominated ABC Midterm Elections coverage and iconic events like The GRAMMYs, American Music Awards, and the Golden Globes.
Erin played a pivotal role in introducing Facebook Live as a major content platform, partnering with publishers to bring live video to the masses. She produced a Live Town Hall with former President Barack Obama, appeared in MTV's Diary of Facebook, and collaborated with Oprah Winfrey Network.
Her entertainment chapter brought her to ReignDeer Entertainment (acquired by Maverick Management) as VP of Digital, supporting global talent including Britney Spears, Miley Cyrus, Avril Lavigne, and will.i.am.
Through a decade of fractional CMO work, Erin has driven growth for brands from seed-stage startups to publicly traded companies across cannabis, wellness, wine, hospitality, SaaS, aviation, and more. Her clients have been acquired by TikTok, Headspace, 4Front Ventures, Fulcrum, and Maverick Management.
Fractional CMO services
built for growth.
AI proficient across all services below.
- Website & CMS management
- Social media management
- Email & SMS marketing
- Direct mail campaigns
- Community building & retention
- Google Business & Search Console
- Copywriting (web, email, ads, decks)
- Graphic design & brand assets
- Photography & video storytelling
- Editing & post-production
- Live streaming & webinars
- E-commerce storefronts
- Paid social (Meta, LinkedIn, TikTok)
- Google Ads & SEM
- Programmatic display
- Retargeting campaigns
- Budget management & ROAS optimization
- Creative testing & iteration
- Marketing roadmap & OKRs
- KPI dashboards & reporting
- Attribution modeling
- Competitive analysis
- Market research & insights
- Quarterly business reviews
- CRM setup, cleanup & automation
- Pipeline architecture & forecasting
- Lead scoring & qualification
- Sales playbooks & process optimization
- MQL to SQL to Close handoffs
- Team training & performance
- Market positioning & messaging
- ICP definition & segmentation
- Product launch strategy
- Pricing & packaging
- Channel strategy & partnerships
- ABM & demand generation
Some of the companies
I've helped grow.
A career that's
never stood
still.
Ready to grow
something
great?
Whether you need a full GTM overhaul, a demand generation engine, or just a steady hand on your marketing, let's talk about what you're building.
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